5 comments for “Chiropractic Marketing in 2010: What Would BJ Do?

  1. June 24, 2010 at 9:20 pm

    This was a timely read for me. After spending a couple of hours on twitter today just getting some housekeeping done, what I found was amazing. Of the chiropractors I did find with a twitter account, very few rarely did anything with it. Add to that the countless chiropractic blogs that I come across daily and then cross ref with the chiro’s facebook page…zero, nada, zilch! They are not even using the tools of rss to feed the post to their social media platforms.
    Great post!

  2. June 24, 2010 at 9:42 pm

    Thanks Cindi! I agree totally with your observation about Chiropractic Twitter accounts. Many Chiropractors sign up, tweet a day or two and abandon ship because the 20 minutes they invested didn’t instantly result in a flood of new patients.

    You can’t blame Doctors just starting out with their social media and internet marketing for not understanding how to fully optimize everything. Learning how to cross promote and keep up with everything is challenging but all of the information is out there. Doctors just need to take the time and initiative to learn or pay someone to do it for them!

    In Chiropractic college we often heard the saying “Chiropractic doesn’t fail, chiropractors do” I think this can apply to Chiropractic marketing just as well!

    Hopefully sites like ours can teach and inspire the Chiropractic profession to take Chiropractic marketing and advertising to the next level!
    -Dr. James

  3. June 28, 2010 at 1:53 pm

    “Early to bed, early to rise, work like hell and advertise” is probably the best quote you could have put on here. Building a business is absolutely the hardest thing to do and it takes a hell of a lot of work. The really cool thing about Marketing now is it’s becoming cheaper and when done correctly, it’s far more effective than in the past.

    I completely agree that if doctors don’t have a RockStar website, they’re missing a huge Marketing opportunity right from the start. Social Media is huge and growing bigger by the day and although not all Marketing focus can be given to Twitter and Facebook, it’s important to utilize these awesome tools to engage your community and patients.

    RockStar Marketing is about utilizing all the possibilities and capitalize on every opportunity.

    Great read Doc… Keep Rock’n

  4. June 28, 2010 at 2:39 pm

    Thanks Doctor!
    I totally agree with you that marketing is becoming cheaper. At least at the current time a Doctor of Chiropractic can do a great deal of internet and social media advertising for absolutely no cost at all. The major investment is time and commitment.

    I also agree that not all internet chiropractic marketing can focus on Twitter and Facebook. The real point is these are just two incredible opportunities the modern DC needs to seize. There are endless ways to market a Chiropractic practice and promote the Chiropractic profession online. Most Chiropractors simply aren’t taking advantage of the resources given to them. I know you guys over at RockStarChiro know this!

    Most Doctors would jump all over the opportunity to grab a free display ad or yellow page ad if it presented itself. The internet and social media are basically offering the equivalent on a daily basis and yet most Chiropractors ignore them. What a shame!

  5. July 9, 2010 at 9:42 am

    These social media platforms are a big help for the chiropractor.

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