Chiropractic Marketing and Advertising

Chiropractic Product Review: Chiro-Squad Chiropractic Superheroes Trading Cards

About a month ago I requested and received a free sample of Chiro-Squad(R) Superheroes trading cards. Being a single dad of a third-grader I know first hand the challenges of communicating the Chiropractic message to children. That’s why when I saw mention of the trading cards on facebook, along with an invitation to receive a free sample pack, I decided to see what the cards were all about.

I was pretty amazed at how fast my free sample pack actually arrived. I expected to wait a week or two but actually received the free sample within 2 or 3 days!   When I opened the package my pleasant surprise continued.

I have to admit I wasn’t expecting much in the way of quality.  I anticipated some light weight stock or cheap paper used for the trading cards. I was shocked to see they are printed on an extremely high quality glossy and heavy weight card stock.  The cards are glossy on the front and back.  The bottom line is these are not the paper thin cards I was expecting. They are definitely designed to withstand daily practice life and the rigors of being collected and traded by children. You can clearly see the gloss and high quality of these cards in the digital photos I snapped of them:

Chiro-Squad Chiropractic SuperheroTrading Cards

Chiro-Squad(R) Chiropractic SuperheroTrading Cards

Chiro-Squad Chiropractic Trading Cards 2

Chiro-Squad(R) Chiropractic Trading Cards




Although I was very satisfied with the cards I decided to move on to the real test, my eight year old son.  As I am reminded on a daily basis. . . there are few things as critical and brutally honest in this world as my eight year old boy.  (I can only imagine what the teen years will be like.)  With that in mind I was prepared for the worst.

I announced that I had ordered him a sample of Chiropractic Superhero trading cards. I expected some eye rolling and groaning but as he flipped through them he instead uttered the single word phrase, “cool!”  That may not sound like much, but if you have ever interacted with a grade school aged male, you’ll recognize it for the glowing positive testimonial that it really is.

He further confirmed his love for the cards later that evening when we had to run some errands.  My son had to take his Chiro-Squad trading cards with him in the car. Another very good sign!  The ultimate compliment for the Chiro-Squad trading cards came a few minutes later when he was describing details he was READING on the back of the cards. Yes you heard me correctly:  An eight year old was voluntarily reading!

He proudly informed me Cervico is his favorite character “because he is from Davenport”.  (My son fondly remembers our days at the Palmer College of Chiropractic campus in Davenport, IA and often requests to move back there someday). He went on to describe some of the body parts supplied by the third cervical spinal nerve.

Although he occasionally needed help with reading some of the words on the back of the cards, he was genuinely excited about learning the information. The few times he had difficulty with reading or pronouncing a word provided a great opportunity to educate him. What a wonderful way to assist him with understanding Chiropractic philosophy and human anatomy!

Overall these cards were a hit with me, and most importantly, with their target audience.  My son has already requested (ok. . . DEMANDED) that I purchase the remaining two packs so he can complete the entire 30 card set.

I currently don’t see a ton of pediatric patients in my Chiropractic practice but I’m hoping these Chiro-Squad trading cards will help change that.  I think they are a great way to reach out to children of existing patients and their families.  I plan on ordering more of the trading cards and the Chiro-Squad practice marketing kit which consists of stickers, tattoos, office posters, and even Chiro-Squad Kids’ Club membership cards.

I think the trading cards are a fantastic idea and a great way to communicate the Chiropractic wellness model to entire families. I want to thank Dr. Vic Naumov, D.C. for creating such a great product at a great price. I’ll wrap up my review with our “what’s hot” and “what’s not” breakdown.  After that I’ll conclude with some more information about the trading cards and where to buy them online.


What’s Hot:

  • Very high quality glossy stock
  • Durable
  • Very affordable
  • Colorful and attractive designs
  • Variety of purchase options: Buy individual packs or buy in bulk
  • Internal marketing kits to support the trading cards
  • Positive and Principled Chiropractic and wellness messages
  • Both Male and Female Superheroes avoid alienating either gender
  • Extremely easy to introduce and implement in the busiest of practices

What’s Not:

There really isn’t much to NOT Like about the Chiro-Squad cards but here are the few negatives we could come up with:

  • Not for all ages. (Probably most effective for the 5-12 year age range)
  • Although both male and female characters exist, the cards still will generally probably appeal more to boys than girls.
  • Due to the nature of the topics addressed, some of the words can be a little challenging for early readers, but that’s where the Doctor and parents come in!
  • And the final potential negative “What’s Not” comes from my son:

“No fully poseable Chiro-Squad action figures!”





The Chiro-Squad(R) Superheroes

“Connecting Kids & Chiropractic Across the Globe!”

The Chiro-Squad

Let’s look at the Chiro-Squad Superhero trading cards in a little more detail.

The Chiro-Squad was created by New Jersey Doctor of Chiropractic, Dr. Vic Naumov.  The squad consists of a team of 5 Chiropractic superhero characters:

  • Cervico
  • Lumbardo
  • Thoracico
  • Thoracica
  • Sacra

The Chiro-Squad Chiropractic superhero trading card set consists of 30 total cards available in 3 separate packs of ten cards each.  There are 24 cards representing each of the spinal levels and six bonus cards. Each of the 24 individual spinal segment cards features a Chiro-Squad character on the front and valuable chiropractic patient education on the reverse. The back of the card features a description of background information on the Chiro-Squad character, a spinal nerve chart, a description of the body areas supplied by the spinal nerve in question, and possible health conditions associated with the spinal nerve highlighted.

Each individual card also discusses a Chiropractic Principle and features a notable Chiropractic related quote from Dr. Vic Naumov.  The bonus cards feature additional bonus information. For example, the back of the “United” card in our sample describes the origin of the Chiro-Squad.

For more information, or to order your Chiro-Squad trading cards, visit the official website at:

http://www.chirosquad.com

You can also use the contact information below:

Chiro-Squad Enterprises, LLC
P.O. Box 206
New Milford, NJ 07646
(201) 265-8688

The Chiro-Squad
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Vistaprint: Chiropractic Business Cards, Signs, Marketing and More!


FREE SHIPPING & 25% Off Sitewide!

It’s review time again!  For those of you who haven’t been following along, we often come across a Chiropractic related website, product, or service we want to rant or rave about.  It’s a great way to break the monotony around here while spreading the word about things that may (or may not) be of benefit to your Chiropractic practice. Today we’ll be looking at VistaPrint.com

My first experience with Vistaprint.com was while attending Palmer College of Chiropractic.  When we finally entered student clinic nearly everyone, including myself, got free business cards from Vistaprint to help us network and get patients.  Having a real business card as a student extern was one of the first times you begin to feel like an actual Chiropractor.

At the time of this writing you can still get 250 free business cards. You only pay for shipping and processing and for any upgrades you choose.  Although free business card customers are limited to choosing from about 42 free designs, there is surely something to fit your needs.  The cards are great quality and the only real downside is they feature the phrase “Free business cards at VistaPrint.com” or a similar phrase in small print on the back of the cards. These business cards are ideal for a Chiropractic practice starting out on a budget or even for use as appointment reminder cards.

Although the free business card end of VistaPrint.com hasn’t changed much, I am amazed to see how the site has expanded in the last 5 or 6 years. They now offer a huge range of products and services.

In addition to business cards the site offers anything you could imagine or desire in the world of office related stationary. You can design custom Chiropractic envelopes, labels, folders, brochures, pamphlets,  postcards, mailing labels, rubber stamps and much more.  Need custom business checks? They do that! Want to design a Visa credit card with your own design? You can do that too.

Vistaprint also offers professional signage solutions. From banners to magnetic car signs and window decals, they are a complete signage provider. You are sure to find something to fit your Chiropractic signage needs.  If one of their pre-made Chiropractic sign designs doesn’t suit your tastes then simply design and upload your own. This site puts you in control of designs with their very easy to use design interface.

The site also offers solutions for all of your Chiropractic practice promotional items.  Check out their coffee mugs, T-shirts, pens, keychains, luggage tags, mousepads, magnets, and much more.

That’s not all! VistaPrint.com also offers business marketing services such as email marketing, postcard and other direct marketing services, websites, online search profiles, and much more.  They are a one stop shop for your Chiropractic print and practice promotion needs.

I was surprised to see you can even purchase a toll free 800 telephone number through their site. You can sign up for a free 30 day trial and after that the base plan is only $9.99 a month with an annual commitment (or $14.99 if you choose to be billed monthly).  I know what you are thinking, but there are no setup fees either! I never realized obtaining a toll free 1-800 telephone number for a Chiropractic practice could be so easy and affordable.

I have been a VistaPrint.com customer for years and I still see something new on their site every time I visit to place an order. They offer quick turnaround, great prices, and high quality on their print pieces. As you can tell I dig VistaPrint. Afterall, any company that saved me money during Chiropractic college and still saves me money in practice holds a very special spot in my heart.

Here’s a lot of what I like, and the little I don’t:

What’s Hot

  • Tons of Free Products: You can sample the quality of many products and try many services absolutely free for 30 days. I highly recommend you stop by and check out their free pens, free business cards, free website, free logo design service, and much more.
  • Great Prices: The site offers pretty amazing prices and great promotions to save you even more of your hard earned cash. In fact they even offer a low price guarantee on their Postcards, Business Cards, Brochures, and Folders.
  • Package Deals: Save even more by taking advantage of package deals on matching sets of business cards and related stationary. For instance you can save 50% with the mid level “Standard – Business Package Deal”.  This one is my favorite and truly an amazing deal if you ask me. For just $49.99 you get:
500 Premium Business Cards
140 Return Address Labels
10 Letterhead
1 Car Door Magnet – Large
1 Large Stamp
1 Metal Business Card Holder
  • Easy to Use Design Interface: Customizing one of the existing designs or making your own from scratch is easy, quick, and painless.  You can design your own Chiropractic logo, business cards, and matching stationary in minutes.
  • Environmentally Friendly Company with Green Choices: Choose recycled materials for your print products and help protect our environment.

What’s Not

  • Too Few Chiropractic Specific Designs: The ready to go Chiropractic designs on the site are a little bland and Chiropractors could really use more choices.  Since you can make changes or upload your own designs this is really only a minor issue.
  • Pricey Upgrades: Glossy business card stock, premium 100-lb matte  paper, foil accents, or other upgrades can end up costing you a decent chunk of change, but this is true at any business card or print site.
  • Distracting Lineup of Interesting Products: Once you start poking around the site you tend to get sidetracked and start browsing through cool products you never intended to buy!

As you can tell, there isn’t a lot to complain about with this site. I frequently recommend it to Chiropractic clients, friends, and colleagues. Don’t take my word for it. Head on over to their site and check out some of their free products. Through our affiliation with VistaPrint we can even hook you up with a discount on any paid order.  Simply click the link below to save big on your purchase!


Save up to $40 Off Your Purchase at Vistaprint!

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