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January 2012
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Pause for a moment and imagine what BJ Palmer would have done with the power of the internet. Envision the Chiropractic marketing tactics he would have employed if he had access to the entire world via instant electronic communication. Can you even fathom what BJ would have done with YouTube and Facebook? Can you imagine the insane SEO domination campaigns Dr. Palmer would have waged!? What I wouldn’t give to read BJ Palmer’s Official Blog! Just imagine what he could have accomplished with access to millions of people with a few clicks of the mouse or some simple keystrokes.

My point here is the vast majority of the Chiropractic profession is missing the boat. I’m amazed how many practices still don’t have a website. I’m even more amazed how many practices are content with using the same website they had designed in the mid 1990s. I’m probably just as puzzled and perplexed by the large number of Chiropractors who simply dismiss web 2.0 and social media as a passing fad.

Many Chiropractors are happy to dismiss the internet and social media as unimportant, a waste of time, or a passing fad. If that was true would huge corporations and fortune 500 companies like Coca-Cola, Wal-Mart, or Boeing even bother with a Twitter account or websites?

Wal-Mart, by the way, currently has no less than 15 official Twitter accounts and profiles in use to promote the U.S. side of their business alone! I haven’t even touched on how many major corporations and huge companies have blogs, or facebook accounts. That all seems like a lot of time, effort, and money to invest if social media and the internet aren’t beneficial forms of marketing!

Even those Chiropractic practices with a website and accounts on most of the main social media sites probably aren’t using these tools to their full potential. Chiropractic internet and social media marketing is a dynamic and immensely powerful tool if used correctly. However, a stale website or social media profile that sits without attention or updates for months are essentially as useless as no internet presence at all.

With the internet and social media, we have at our disposal the most powerful marketing and patient education venue we’ve seen in our lifetime. Ask yourself if you are using these opportunities to their full potential. What would BJ do? Would he sit on his hands and let these amazing opportunities pass him by? Would he half halfheartedly fumble together a website or blog, leaving it sit without attention, and call it good?

I’m confident BJ Palmer would tap into the immense reach and power of the internet and social media and take it to the next level. Not only would he fully utilize all of the Chiropractic internet marketing opportunities available, he would create revolutionary new opportunities for himself and our profession. BJ Palmer would have used the internet and social media to promote Chiropractic care across the globe and he would have done it in bold new ways amazing even by today’s standards.

Are you using the unique opportunities provided to you with the internet and modern technology? Are you seizing the moment and fully immersing your Chiropractic marketing plan in the internet and social media pool? If you aren’t, NOW is the time to start. If you ARE doing something, now is the time to step up and double your efforts! Yes, keeping up with the constantly changing demands of Chiropractic internet marketing is a challenge, but it’s a challenge worth meeting.

BJ was fond of the saying, “Early to bed, early to rise, work like hell and advertise”. Would his attitude be any different toward Chiropractic internet marketing? The opportunities are there, we all just need to spend more time seizing them and less time making excuses.

-”Nuff said”