Posts Tagged ‘ chiropractic article writing ’

We all feel sorry for ourselves from time to time.  We all have situations and events that hold us back. Or more appropriately put, we all have situations we LET hold us back. It happens to the best of us. That doesn’t have to lead to failure, but it often does.  The difference between success and failure is often as simple as making a conscious decision NOT to to fail.

Every once in awhile I come across a story that simply blows my mind, smacks me upside the head and makes me realize we can rise to levels of greatness and achieve things so much greater than we ever imagine, if we just put our minds to it. Today that mind blowing story comes in the form of 29-year-old Matt Stutzsman, a young man born without both arms who does his own automobile repairs with his feet!  I’m not talking he turns a wrench every now and then while a friend does the rest..I’m talking he drives his car over to his friend’s garage, jacks the car up, puts sockets on impact wrenches and does it all. I’ve posted one of Matt’s YouTube videos below and it’s truly amazing:

To think I whine about being able to reach the spark plugs on my car or spilling a little 5W-30 on the garage floor when I change my oil!

I came across Matt’s story here via AOL.com’s homepage and it really got me thinking. His inspirational and motivational videos make me realize how those of us fortunate enough to have full use of all four limbs can manage to whine about little things holding us back. Most obstacles only hold us back because we let them.

Seeing a motivated person like Mr. Stutzsman makes you realize we can overcome much more than we may give ourselves credit for.  What’s holding you back from achieving Chiropractic success? Ask yourself what roadblocks are present on the path to Chiropractic success. I’d like you to make a list of the top 5 or 10 obstacles that are keeping you from achieving that next level of Chiropractic and personal greatness. I don’t care what your definition of success is. Is is more wealth? More new patients? Greater patient retention? More time with family? Whatever your goals and desires are, let’s list what’s keeping you from getting there.

After you make that list go through and honestly ask yourself which obstacles are REAL and which are excuses.  Maybe slow business and the economy are  holding you back.  Are finances and the economy really that bad, or are you letting them be your crutch?  You see where I’m going with this.

Take a good hard look at that list and decide which roadblocks you are going to bust through. Which ones are you simply allowing to be a setback?  Which ones could you overcome if you REALLY wanted to? There may be a few items on your list you simply can’t do anything about, but I’m willing to bet most of the items we list are little more than inconvienences that we allow to become barriers to our Chiropractic success. Chiropractic success can be as simple as deciding we aren’t going to allow something to hold us back any more. The word “can’t” is a powerful poison and we shouldn’t think it or use it in daily conversation. Our friend Matt certainly doesn’t the meaning of the word!

As Chiropractors and human beings we should all take note of truly inspirational stories like that of Matt Stutzsman. Personal and professional success is something that we must strive for and work at. We certainly can’t let obstacles stand in our way. When approached with challenges life throws our way we have only two options: fight back and overcome or let those challenges defeat us and settle for less than what we desire. You CAN achieve whatever goals you set for yourself, you just have to figure out how!

In part 3 of this series we discussed some examples of how unique article and content creation tools can mangle an original article or post and create an embarrassing mess of a revision.  In the world of Chiropractic marketing this can have devastating effects. If you are an affiliate marketer or spammer your main concern is probably just creating backlinks and getting your link published as many time as possible.  You may not be concerned with the quality of the content you are publishing.  As Doctors of Chiropractic we do not have this luxury.  As a Chiropractor your reputation is key to the success and growth of your career and practice.

When I come across a terrible article, post, or comment that was obviously generated by some automated program I can’t help but develop a negative opinion of the publisher and author.  It looks lazy, sloppy, and unprofessional.  I hold this point of view and I actually understand how  and why the horrible content ended up being published.  Most likely a busy and well intentioned Doctor of Chiropractic simply plugged their original content into some magic unique content creation tool and went on their way without ever examining the quality of  content created.

Meanwhile most of the people who come across this sub-par content won’t have this understanding.  When they come across some jumbled up mess of illogical text containing a link or two they are going to quickly question the professionalism (and sanity) of the author.  Worse yet, they’ll most likely end up disregarding any other content from the same source in the future.

I’d like to take a moment to point out that I haven’t tried every automatic article revision or unique content creation tool available.  I have worked with and tried enough of them to know they need to be closely monitored.  As a Doctor of Chiropractic you are ultimately held responsible for the Chiropractic marketing content you publish. Used without caution these tools can cause more harm than good to your Chiropractic practice.

I’m not discouraging the use of all of these tools.  I’m simply saying the Chiropractic profession needs to focus on quality control and make a sincere effort to monitor the quality of the content being created.  I’ve had pretty poor results so I choose to spend a few minutes now and then and rework articles on my own.  Once you’ve done it yourself a few times you can generally rework an article pretty quickly.  The time spent doing it right yourself the first time is usually less than the time required to track down and fix illogical junk regurgitated by an automated program.

Another option is to pay someone else to rework your content for you.  This route is sometimes even more cost effective than the high cost of many of automated programs.  There are entire sites devoted to article and content revision.  The internet is loaded with freelancers who specialize in article revision and unique content creation.  We even offer article revision and reworking and content creation services in our store.

The bottom line is to use caution and choose content revision and unique article creation tools that work best for you and your Chiropractic practice.

In this series of posts I’ve refused to specifically mention any tools, websites, or examples of any any specific content.  This was done out of respect for my internet and Chiropractic colleagues.  This was meant to be an informative series of posts, and not a venue to slam specific individuals and I intend to keep things that way.

What do you think? Am I  totally off base?  Have you come across a unique content creation or revision tool that works well for you?  Let me know! I’m definitely open minded and willing to try recommendations of my colleagues.  Voice your opinion by posting a comment below. Agree, disagree, blast me or anything in between.   All comments are moderated and require approval, but I simply ask that you keep it clean and not attack others.

As we were discussing in  part 2 of this series, we are intelligent enough to infer the different meanings of words when used in a different context but unique article creation software often is not.

Many of these programs create unique versions of an article simply by swapping words for their synonyms which can produce some sad content.  Let me drive my point home by examining how these unique content creators can take your content and chop it up into an ugly mess of meaningless text.

Let’s suppose you wanted to rewrite the following sentence and produce some different variations of it:

While walking the dog, Bill saw a bug and smashed it.

Now let’s say in an effort to save some of your valuable time, you simply plug this sentence into a unique content creation program or website.  For the sake of this article we will assume the only words that would be reworked would be the words “walking”, “dog, “bug” or “smashed”.

I decided to head over to one of my favorite sites, http://thesaurus.com, to pull up some common synonyms for the 4 words in our example. Here are a few examples of what I found.

• Walking: advance, amble, ambulate, canter, escort, exercise, hike, lumber, stalk, shuffle, stroll
• Dog: canine, bitch, cur, doggy, bow wow, hound, pup, puppy, mutt, pooch, flea bag
• Bug: disease, germ, virus, bacterium, failure, error, insect, malfunction, glitch, annoy, harass
• Smashed: bang, blast, clobber, shatter, pound, intoxicated

You can probably already identify the problem. Most of these sites and programs just aren’t intelligent enough to know when and where to properly make changes to content.  They will often just blindly swap out a word for its synonym with no regard for context or proper usage. The results are frequently awkward and often even somewhat comical.  Using our list of synonyms many of these unique content creation programs would alter our original sentence and create gems such as:

• While ambulating the canine, Bill saw a insect and intoxicated it.
• While hiking the bitch, Bill saw a error and blasted it.
• While strolling the fido, Bill saw a annoy and banged it.
• While shuffling the hound, Bill saw a germ and shattered it.
• While escorting the pooch, Bill saw a disease and pounded it.
• While cantering the mutt, Bill saw a malfunction and clobbered it.

While the content above is definitely 100% unique, it is also 100% useless. Keep in mind this is only one sentence.  Just imagine this mess occurring on a larger scale and garbling text everywhere within the content of that 1500 word article you wrote. Yikes! Although you may be able to get this useless drivel and a link published, it is probably eventually going to cause more harm than good. This content will be shared, discovered, and read by your prospective patients and clients.  What will they think when they read it? I’ll leave you to ponder over that question and I’ll be back to wrap things up in the next post!

In our last post we discussed the need to create and publish unique content.  Although content should be unique it doesn’t need to be entirely new. You can rework an article and edit it to make it significantly different and unique from it’s parent article.  In other words, you can make minor changes to content to convey the exact same message in a different way.  With that in mind we can begin to understand the logic behind unique article creation software.

The idea is simple. Write one unique and original Chiropractic article, post, or blog comment.  Next, simply upload that article to a site or software program and let it automatically and instantly churn out dozens of unique variations of that article. You do the work to write one article and get dozens of unique versions in return.  Some of these sites and programs will even automatically submit these unique versions to various sites for you too!  Sounds too good to be true right?  I think you see where I’m heading with this.

It’s a wonderful idea if it could all be properly executed. The problem is most of the software and sites out there are marginally useful at best. Why? They often produce variations of articles that are either awkwardly worded, or downright unreadable.

Although I’m not familiar with all of the unique content creation software out there I can tell you how many of them work.  In most cases the software simply rewrites an article the same way you or I probably would; they make minor changes to word order and swap out words for their synonyms. For instance, the may take the word “dog” and switch it to “canine”.  Not too big of a deal right? After all the meaning of the word is still the same. So what’s the problem?

Unfortunately, English is a very complex language.  The same word can often mean something totally different depending on the situation or context in which it is used. Take for example the word, “bug”.  Used as a noun the word can refer to an insect.  The word “bug” can also mean a glitch, error, or malfunction (such as a bug in a computer program).  If used as a verb, the  definition of the word “bug” would change to “annoy”.  While we are intelligent enough to infer the different meanings of these words when used in a different context, most of these magic article revision software programs are not.  In fact, they can produce results that are pretty pathetic.

We’ll discuss some examples in our next post!

Lately I’ve noticed a lot of Chiropractors using software to automatically generate numerous unique articles from an original article they wrote or to create multiple blog posts or comments from an original.  I totally understand the concept, but the problem is most of these sites and programs often end up spitting out garbage. While these tools live up to their name and create unique content, it may end up doing more harm than good.  In this 4 part series I’ll be discussing what unique content creation software is, why it’s around, and my personal opinion on its usefulness and effectiveness in the world of Chiropractic marketing.

Let’s start with the basics.  Why would someone even need to create unique variations of content like an article or blog post? It all boils down to the old saying “content is king”. To stay at the top of the Chiropractic internet marketing game you need to publish original and unique content on a regular basis.  You might think writing one article would be enough, but that just isn’t the case.

To compete in the world of internet marketing you need to publish a lot of unique content to a lot of different sites and locations. Why? Although there are dozens of reasons we’ll focus on two main reasons. One is to simply create visibility and awareness of your name and website.  The other reason is to create backlinks to boost your website page rank and your site’s position in internet search results.  Generally, the more links you have published to your site the better. Therefore many Chiropractors and affiliate marketers publish as many articles as possible with a link to their website included in the text.

Now comes the next obvious question. I should just publish my one article to dozens of websites, blogs and article sites right? Wrong. While this would be the easy way to do things it won’t work.  The top article submission sites and other content rich sites usually require the content you submit to be 100% original and unique.  You won’t get away with publishing identical content in mass (at least not for long.) Yes, these sites really do check. Publish the same article dozens of times and you’ll not only find yourself labeled as a spammer, you’ll also find your articles deleted and yourself banned from many submission sites.

To further complicate matters is the fact that Google frowns upon duplicate content. So much so that they recently began taking steps to penalize sites in their search rankings that appear to publish deliberate or malicious duplicate content. Getting into all the details is beyond the scope of this post, but let’s just say you need to publish unique content and not the same old stuff over and over again!

Welcome to the ChiropracticPR.com blog. Pardon our virtual construction mess…but we’re currently finishing up our blog to provide you with great content and information! This blog will be your home for staying up to date with ChiropracticPR.com, our latest press releases, chiropractic internet and social media marketing, and much more!

Stay tuned as we’ll be adding new content soon!