Posts Tagged ‘ chiropractic press release ’

Without a doubt, the king of all Chiropractic patient testimonials is the video testimonial.  Recording a short video testimonial from patients is more time consuming than other types of testimonials, but also usually creates the greatest results.  Let’s take a closer look at some advantages and disadvantages of the video patient testimonial.

Disadvantages

• Time consuming: It takes time to film, edit, and post video testimonials (especially when you are first learning how to do the entire process).

• Expense: Video testimonials require you to invest in some equipment and computer software that you may not already have. This can make the initial expense more than other forms of testimonials.

• Permanent and Not As Easy to Edit: Although they all mean well, patients aren’t familiar with the legal and ethical issues facing the modern Chiropractor. They also may be nervous when in front of a camera.  As a result they may say or do things that aren’t in the best interests of your Chiropractic practice.  Making minor corrections to a video testimonial is more difficult than text. With a text testimonial you can quickly make minor changes and indicate the changes you made. A video testimonial doesn’t afford this luxury. Editing the middle of a video testimonial may be difficult, may require cutting or cropping, or might even require completely re shooting the testimonial.

• Difficulty: Although not extremely difficult, video testimonials require more effort and knowledge than a basic text or audio Chiropractic patient testimonial.

• Patient Reluctance: Many patients are reluctant to appear on video and thus these patients are less likely to agree to a video testimonial.  You may find less people willing to provide a video testimonial versus a text testimonial.

Advantages

• Trust and Credibility: This is without a doubt the biggest advantage of the video patient testimonial.  In fact it’s such a huge advantage it pretty much trumps all off the disadvantages we mentioned above!   The social proof value of a video testimonial is much greater than that provided by a text testimonial.  As a society we generally place more trust in something we can see and hear firsthand. There is simply no substitute to watching and hearing a person provide their personal account of something.   Seeing a patient provide a glowing testimonial of Chiropractic care and your practice is truly priceless.

• Validity: A video testimonial reduces the chances that you can be accused of falsifying or editing the actual content of patient testimonials.

• Requires Less Time and Commitment from your Audience: Let’s face it, we have become an instant gratification society. The general public doesn’t like to read anymore than they have to, especially when it comes to things like advertising. The sad truth is many people will disregard text testimonials simply due to the fact that it requires their time and effort to read.

• Versatility: The video Chiropractic testimonial is highly versatile. It can be used in a variety of different venues and media outlets. Video testimonials can be used on your Chiropractic website, chiropractic blog, in DVDs and other chiropractic marketing materials, in television commercials, on social media accounts and more. Video allows you to be much more creative than text.

• Website Search Engine Optimization and Increased Site Traffic: Prospective patients and the general public aren’t the only ones who value video. Google and other internet search engines love it too! By regularly updating video to popular  sites such as YouTube you can improve your Chiropractic website’s position in internet search results and drive visitors to your Chiropractic blog or website.  Thanks to Dr. Jason Ulsrud over at RockStar-Chiro for pointing out I should indeed add this to the list of advantages!

These are just a few of the main advantages and disadvantages of the video Chiropractic patient testimonial. What are your thoughts? Do you have something you feel I left off of the list? Let me know by leaving a comment below. I’d be happy to add your input to our discussion and even provide you with the credit!  Feel free to leave your comments and feedback in the comment section below.

In our next post we’ll begin taking a look at the actual process of the video testimonial along with tips on how to pull off some of the best Chiropractic video testimonials around!

Until then keep promoting yourselves and our profession!

-Dr. James

I’m often asked by Doctors of Chiropractic if I think patient testimonials are a good idea.  Done properly, I think they are a wonderful idea and one of the best ways to build social proof in the world of Chiropractic marketing. In this series of articles we’ll be discussing Chiropractic patient testimonials, video testimonials, social proof, and more. I’ll also be providing some handy tips along the way on how to best accomplish all of this. I’ll even end by providing FREE downloadable permission and release forms to allow you to legally and ethically use your patient testimonials.  So enough introduction, let’s get started!

Patient testimonials fit right into an area of Chiropractic internet marketing that has become a hot topic of late: Social Proof.  Social proof is nothing new. It’s simply a new buzz word and spin applied to an age old concept.  On the most basic level, social proof is little more than providing reviews ,testimonials, and other evidence to prove that your product or service is effective, accepted, and well liked.

Patient testimonials are obviously an ideal technique to build social proof. While print or text testimonials are effective, the best idea is always video. If you can’t or won’t work with video testimonials than you should try and at least use photos along with your testimonial.  Most people tend to dismiss plain text testimonials as simply being made up. A photo of the individual along with their testimonial is a better idea since it puts a face with the text and helps to establish a little more credibility.  The king of all Chiropractic patient testimonials is without a doubt, the video testimonial.

We have become a very visual society. We tend to place more trust in something we can see and hear for ourselves rather than simply reading.  Video testimonials are probably one of the best ways a Doctor of Chiropractic can build social proof. Although they require more work than other types of testimonials, it is well worth the extra effort.  We’ll  take a look at some of the benefits and disadvantages of video testimonials in our next post.

Pause for a moment and imagine what BJ Palmer would have done with the power of the internet. Envision the Chiropractic marketing tactics he would have employed if he had access to the entire world via instant electronic communication. Can you even fathom what BJ would have done with YouTube and Facebook? Can you imagine the insane SEO domination campaigns Dr. Palmer would have waged!? What I wouldn’t give to read BJ Palmer’s Official Blog! Just imagine what he could have accomplished with access to millions of people with a few clicks of the mouse or some simple keystrokes.

My point here is the vast majority of the Chiropractic profession is missing the boat. I’m amazed how many practices still don’t have a website. I’m even more amazed how many practices are content with using the same website they had designed in the mid 1990s. I’m probably just as puzzled and perplexed by the large number of Chiropractors who simply dismiss web 2.0 and social media as a passing fad.

Many Chiropractors are happy to dismiss the internet and social media as unimportant, a waste of time, or a passing fad. If that was true would huge corporations and fortune 500 companies like Coca-Cola, Wal-Mart, or Boeing even bother with a Twitter account or websites?

Wal-Mart, by the way, currently has no less than 15 official Twitter accounts and profiles in use to promote the U.S. side of their business alone! I haven’t even touched on how many major corporations and huge companies have blogs, or facebook accounts. That all seems like a lot of time, effort, and money to invest if social media and the internet aren’t beneficial forms of marketing!

Even those Chiropractic practices with a website and accounts on most of the main social media sites probably aren’t using these tools to their full potential. Chiropractic internet and social media marketing is a dynamic and immensely powerful tool if used correctly. However, a stale website or social media profile that sits without attention or updates for months are essentially as useless as no internet presence at all.

With the internet and social media, we have at our disposal the most powerful marketing and patient education venue we’ve seen in our lifetime. Ask yourself if you are using these opportunities to their full potential. What would BJ do? Would he sit on his hands and let these amazing opportunities pass him by? Would he half halfheartedly fumble together a website or blog, leaving it sit without attention, and call it good?

I’m confident BJ Palmer would tap into the immense reach and power of the internet and social media and take it to the next level. Not only would he fully utilize all of the Chiropractic internet marketing opportunities available, he would create revolutionary new opportunities for himself and our profession. BJ Palmer would have used the internet and social media to promote Chiropractic care across the globe and he would have done it in bold new ways amazing even by today’s standards.

Are you using the unique opportunities provided to you with the internet and modern technology? Are you seizing the moment and fully immersing your Chiropractic marketing plan in the internet and social media pool? If you aren’t, NOW is the time to start. If you ARE doing something, now is the time to step up and double your efforts! Yes, keeping up with the constantly changing demands of Chiropractic internet marketing is a challenge, but it’s a challenge worth meeting.

BJ was fond of the saying, “Early to bed, early to rise, work like hell and advertise”. Would his attitude be any different toward Chiropractic internet marketing? The opportunities are there, we all just need to spend more time seizing them and less time making excuses.

-”Nuff said”

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